01 · Components

Buttons.

Pill shape, Gothic caps, generous padding. Primary on cream, accent for action moments, secondary for everything else. Hover lifts and shadows; active settles. Never over-animated.

On cream

On cocoa

Sizes and states

02 · Components

Benefit pills.

Single-stroke icon plus uppercase label. Used in product cards, banners, navigation. Short, scannable, never more than four in a row.

On cream

Plant-based12g proteinVeganGluten freeNatural ingredientsNo artificialsHigh in fibreClean ingredients

On cocoa

Plant-based12g proteinVeganGluten free
03 · Components

Product cards.

Off-axis roundel, oversized cropped pack feel, flavour-stripe architecture, and quick-add at the foot. Three sizes for grid rhythm: hero, standard, compact. The flavour-accent system flows from packaging into cards: colour, leaf-field, stripe and flag all shift per flavour, structure stays identical.

New launch
Choc Fudge & Peanut
Keto Bar Multipack

Keto Bar Multipack

4.9 · 94 reviews

High protein, plant-based, low sugar. The new flavour everyone is talking about. 3 bars per box.

High proteinLow sugarVegan
£3.50 / pack
High Fibre Brownie
Choc Hazelnut
High Fibre Brownie

High Fibre Brownie

4.8 · 312 reviews
VeganGluten freeNo added sugar
£1.50 / 35g
Protein Bar
12g
protein
Maple & Peanut
Protein Bar

Plant-Based Protein Bar

4.6 · 186 reviews
Plant-based12g protein
£2.20 / 50g
Protein Powder
88%
protein
Faba Bean
Protein Powder

Faba Bean Protein

4.7 · 221 reviews
VeganNo sweeteners
£12.99 / 250g
Protein Blend
20g
protein
Vanilla
Protein Blend

Complete Vegan Blend

4.7 · 267 reviews
20g proteinStevia sweetened
£14.99 / 270g
Protein Powder
80%
protein
Pea
Protein Powder

Pea Protein

4.5 · 158 reviews
VeganSoya free
£9.99 / 250g
Keto Bar
Raspberry & Choc Chip
Keto Bar

Keto Bar Multipack

4.6 · 78 reviews
High proteinLow sugar
£3.50 / pack
05 · Components

Forms and capture.

Newsletter, quiz, and review prompts. Always benefit-led, never “sign up to our newsletter”. The quiz drives the ‘Find your protein’ recommender, designed to convert browsers who don't yet know what they want.

Step 2 of 4

What is your main goal right now?