Three hero formats, used in rotation. Editorial brand, product launch, and lifestyle. Each carries the same architecture (eyebrow, headline, lede, CTAs, leaf treatment) so they compose across the homepage without feeling jumbled.
Plant-based nutrition since 2007
Plant-based protein, brownies and bars built around clean, functional ingredients. No artificial fillers, no preachy nonsense.
High protein, plant-based, low sugar. The new Keto bar everyone is talking about.
Recipes and guides
15 minutes, 30g of plant-based protein, zero excuses. Made with our Vanilla Complete Blend.
The single biggest commercial unlock the current site is missing. A native subscription module that flows from any product into a sticky basket, with clear pricing, frequency choice, and the perks visible upfront.
Set your favourite products on rotation, skip or pause anytime, and we will land them on your doorstep when you need them. No long contracts. No tedious gym-bro emails.
Cross-sell mechanic the current site does not have. Pick four, get a discount. Drives AOV, introduces customers to formats they would not have tried alone, and gives gifters a clear product.
Pick any four products, save 20 percent, and we will pack them in our recyclable mailer. Mix bars and powders, go all-in on brownies, do you.
A moat against Grenade and Optimum, who cannot credibly claim plant-based. Show every ingredient, why it is in there, and what is deliberately not. Becomes the default proof block on every PDP.
We are pretty proud of what goes in our Complete Vegan Blend. We are even more proud of what does not. Click any ingredient on a product page to see why it is there, where it comes from, and how much.
Concrete numbers, real reviews, real stockists. The current site buries this. Pulled forward and used to anchor the homepage and category pages.
Built around postcode search. Six retailers, real-time stock indicators, mileage. Solves the most-asked question on the current site within five seconds.
Mobile is 70 percent or more of traffic. Bottom-tab nav for key actions, mini product cards for category browsing, sticky add-to-bag on PDP. The brand fidelity does not drop on small screens.
Plant-based, properly tasty. 6 results.
Mobile principles
Restraint over showmanship. The leaf bobs. Buttons settle on hover. Roundels rotate slowly in dark hero space. Page transitions fade, never slide. Three working examples below.
Loading state, empty state, micro-affordance. 2s ease-in-out, infinite. Subtle, organic, never robotic.
Primary CTAs on key conversion points. 2.4s ease, infinite. Tells the eye where the next action lives without being annoying.
Hero roundels, 60s linear infinite. So slow it reads as ambient, not animated. Adds life without distracting from the headline.
The cheapest brand moments to win, and the ones every Shopify site forgets. Built with the same warmth as the homepage, not dropped to a generic system message.
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