Market position.
Pulsin sits where plant-based and functional nutrition meet. Top-right of the snacking and supplements quadrant: plant-based natural ingredients, full snacks-food-supplements offer. Pulled directly from the official brand guide.
Plant-based,
not whey-based.
Eat Natural and Nakd own healthy snacking. Grenade and Optimum own whey-based supplements. Pulsin is the only major UK brand sitting in the plant-based snacks-food-supplements quadrant.
That's a moat the new site needs to make obvious. Cards, copy, ingredient transparency and recipes all push at it.
Packaging.
Three formats across the range: high fibre brownies, protein bars and bar multipacks, protein powders. Each uses the wordmark roundel as the front-of-pack anchor. The flavour-specific colour and pattern wraps the rest.
High fibre brownies
Protein bars
Protein powders
Keto range
Flavour patterns.
Each flavour has a designated accent colour from the brand palette. The leaf-field wallpaper takes that colour. The roundel ring takes that colour. The card stripe takes that colour. One swap, system-wide.
Standard range flavours
Keto range flavours
Official rules.
The brand-guide rules in one place. The non-negotiables that hold across every surface, every range, every campaign. Source: Pulsin Brand Style Guidelines, March 2026.
Tagline
“Feel-good nutrition, made properly.” A snapshot of the mission. Used sparingly. Doesn't need to appear on every surface, but if you need one sentence to summarise Pulsin, this is it.
Voice
Upbeat, approachable, helpful, honest. Like a knowledgeable mate who loves nutritious food. Avoid preachy, scientific or corporate. Warm, positive, down-to-earth.
Logo size
Minimum 30mm wide on web. Take extra care at small sizes. Strapline drops below 25mm in height.
Logo placement
Top-left or top-right of branded materials. Anchored, not floating. 15mm exclusion zone on all sides when used standalone.
Logo distortion
Never change proportions. Never recolour outside the four supplied colourways. Never add graphic elements or rotate.
Colour ratio
60 percent core (cocoa, cream, oat). 30 percent secondary (hazel, almond, ivory). 10 percent accent (rich orange and flavour-specific colours).
Type pairing
Gothic 821 Condensed for display and headers. Realist for body and labels. Gotham as a production substitute for keto and protein product titles.
Iconography
Single-stroke icons for product benefits. Always paired with text. Solid-colour icons reserved for pattern fills on packaging.
Leaf motif
From the wordmark's I. Three uses: punctuation (small, replacing bullets), frame (the packaging roundel), wallpaper (low-opacity field below 8 percent surface coverage).
Flavour-led design
Each flavour has one designated accent colour. The leaf-field, roundel ring, and card stripe all take that colour. Structure stays identical across flavours.
Photography
Editorial product shots over lifestyle stock. Natural light, plant-based ingredients, hands-in-frame for human warmth. No fitness-bro stock photography.
Accessibility
Always pair text colours in direct contrast with backgrounds. Test legibility at smallest production size. WCAG AA minimum on all body copy.