01 · Lifecycle

Recipes.

A content engine the current site is squandering. Recipes drive search traffic, surface products in context, and give email a perpetual reason to land. Cards built for grid scaling and category filtering.

Breakfast
15 min30g protein

Vanilla Protein Pancakes

Made with our Complete Vegan Blend. Stack high, top with anything you fancy.

Protein hit
Breakfast
5 min22g protein

Choc Hazelnut Smoothie Bowl

A blender, a banana, two scoops of Hazel Choc. Done.

Protein hit
Snack
25 min8g per cookie

Peanut Butter Protein Cookies

Soft, chewy, plant-based. Better than any biscuit tin.

Protein hit
Lunch
30 min18g protein

Faba Bean Tomato Soup

A protein-packed lunch that doesn't involve a shaker.

Protein hit
Breakfast
5 min + chill24g protein

Raspberry Choc Overnight Oats

Tomorrow's breakfast, sorted in five minutes tonight.

Protein hit
Snack
20 min6g per ball

Choc Mint Energy Balls

Twelve balls, no oven, perfect mid-afternoon.

Protein hit
02 · Lifecycle

Editorial.

Long-form template for launches, ingredient stories, founder pieces and partner features. Separate from recipes, but built on the same architecture so they cross-link cleanly.

Behind the scenes5 min readApril 2026

Why we still
refuse to use
palm oil.

It would be cheaper. It would mix more easily. It would extend our shelf life by months. We don't, and we won't, and the reasons are worth a proper read. Eighteen years in, we are still picking ingredients the way we picked them on day one.

Hero photography
03 · Lifecycle

Email templates.

A modular system using the same brand architecture as the site. Welcome series, abandoned cart, post-purchase, monthly newsletter. Built to be templated in Klaviyo with one design system, not five.